Sportage Overtakes Qashqai as nation's favourite 4x4

Kia Sportage
 

We've recently analysed the top 20 most searched 4x4 models in the UK over the last 24 months and the data shows some revealing and interesting statistics:

• The Kia Sportage has overtaken the Nissan Qashqai as the nation's favourite 4x4
• The average monthly Google searches for the top 20 models was down from 90.3k in the year ending 2019 to 83.5k in year ending 2020 - a possible effect of the Coronavirus pandemic
• The most popular makes in 2020 are Land Rover, Nissan, Ford & Volvo each with 3 models in the top 20.
• BMW had two models in the list in 2019 but dropped to 0 in 2020
   
  
   
  
  

  Data from Google Keyword Planner
   

  The data is from Google’s Keyword Planner Tool for August 2019 - July 2020 vs August 2018 - July 2019. The raw data can be found below:

  2020			2019
  #	Car	Search Vol.	#	Car	Search Vol.
  1	used kia sportage	8,100	1	used nissan qashqai	12,100
  2	Used Nissan Qashqai	8,100	2	used kia sportage	9,900
  3	used range rover evoque	6,600	3	used ford kuga	6,600
  4	used ford kuga	5,400	4	used range rover evoque	6,600
  5	used volvo xc40	4,400	5	used renault captur	4,400
  6	used volvo xc60	4,400	6	used volvo xc60	4,400
  7	used renault captur	4,400	7	used vw tiguan	4,400
  8	used range rover sport	3,600	8	used audi q3	3,600
  9	used land rover discovery	3,600	9	used honda cr v	3,600
  10	used jaguar f pace	3,600	10	used jaguar f pace	3,600
  11	used audi q3	3,600	11	used land rover discovery	3,600
  12	used vw tiguan	3,600	12	used nissan x trail	3,600
  13	used ford ecosport	3,600	13	used range rover sport	3,600
  14	used honda cr v	3,600	14	used audi q5	2,900
  15	used audi q5	2,900	15	used bmw x1	2,900
  16	used volvo xc90	2,900	16	used bmw x5	2,900
  17	used ford ranger	2,900	17	used ford ecosport	2,900
  18	Used Nissan X-Trail	2,900	18	used nissan juke	2,900
  19	Used Nissan Juke	2,900	19	used toyota c hr	2,900
  20	used jaguar e pace	2,400	20	used volvo xc40	2,900